Latta Road Nursing Home East

Nursing Home · Rochester, NY

CMS overall rating 3/5 For profit - Individual

CMS certification number335618

Contact & location

2102 Latta Road
Rochester, NY 14612
Monroe County
Phone
(585) 225-0920
ZIP code
14612 – all care providers

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Facility details

Certified beds
40
Residents per day
36.9 (92% occupied)
Ownership
For profit - Individual
Legal name
Latta Road Nursing Home East, LLC
Chain
Hurlbut Care (13 facilities, avg 3.8★)
Medicare certified since
January 1, 1978
Participates in
Medicare and Medicaid
Council
Resident council

CMS star ratings

Overall★★★★★ 3/5
State avg 3.0
Health inspections★★★★★ 3/5
State avg 2.7
Staffing★★★★★ 2/5
State avg 2.8
Quality measures★★★★★ 2/5
State avg 3.9
Long-stay quality★★★★★ 2/5
Short-stay qualityNot rated

Staffing

Hours of nursing care per resident per day, from payroll data. More hours generally mean more time for each resident.

Total nurse staffing
3.48 (state 3.62 · U.S. 3.86)
Registered nurses (RN)
0.38 (state 0.71 · U.S. 0.69)
Licensed practical nurses
1.12 (state 0.76 · U.S. 0.86)
Nurse aides
1.98 (state 2.15 · U.S. 2.32)
Weekend total
3.20 (state 3.18 · U.S. 3.42)
Nursing staff turnover
45.7 (state 40.3 · U.S. 45.8)%
RN turnover
—
Administrators who left
1 in the last year

Inspections

Last standard inspection
April 18, 2025
Health deficiencies (last cycle)
6.0 (state 8.0 · U.S. 9.3)
From complaints
0
Citations on record (3 years)
17 health · 3 fire safety · includes actual harm
DateCitationSeverityStatus
2025-04-18 Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered.
F0582 · Resident Rights Deficiencies		 D
No actual harm, potential for more than minimal harm		 Corrected 2025-06-02
2025-04-18 Provide care and assistance to perform activities of daily living for any resident who is unable.
F0677 · Quality of Life and Care Deficiencies		 D
No actual harm, potential for more than minimal harm		 Corrected 2025-06-02
2025-04-18 Provide safe and appropriate respiratory care for a resident when needed.
F0695 · Quality of Life and Care Deficiencies		 D
No actual harm, potential for more than minimal harm		 Corrected 2025-06-02
2025-04-18 Try different approaches before using a bed rail. If a bed rail is needed, the facility must (1) assess a resident for safety risk; (2) review these risks and benefits with the resident/representative; (3) get informed consent; and (4) Correctly install and maintain the bed rail.
F0700 · Quality of Life and Care Deficiencies		 D
No actual harm, potential for more than minimal harm		 Corrected 2025-06-02
2025-04-18 Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
F0812 · Nutrition and Dietary Deficiencies		 D
No actual harm, potential for more than minimal harm		 Corrected 2025-06-02
2025-04-18 Provide and implement an infection prevention and control program.
F0880 · Infection Control Deficiencies		 D
No actual harm, potential for more than minimal harm		 Corrected 2025-06-02
2025-01-17 Verify that a nurse aide has been trained; and if they haven't worked as a nurse aide for 2 years, receive retraining.
F0729 · Nursing and Physician Services Deficiencies · complaint inspection		 D
No actual harm, potential for more than minimal harm		 Corrected 2025-03-16
2025-01-16 Ensure each resident receives and the facility provides food prepared in a form designed to meet individual needs.
F0805 · Nutrition and Dietary Deficiencies · complaint inspection		 G
Actual harm		 Corrected 2025-03-16
2025-01-16 Respond appropriately to all alleged violations.
F0610 · Freedom from Abuse, Neglect, and Exploitation Deficiencies · complaint inspection		 D
No actual harm, potential for more than minimal harm		 Corrected 2025-03-16
2023-08-08 Respond appropriately to all alleged violations.
F0610 · Freedom from Abuse, Neglect, and Exploitation Deficiencies · complaint inspection		 D
No actual harm, potential for more than minimal harm		 Corrected 2023-10-06
2023-08-08 Develop the complete care plan within 7 days of the comprehensive assessment; and prepared, reviewed, and revised by a team of health professionals.
F0657 · Resident Assessment and Care Planning Deficiencies · complaint inspection		 D
No actual harm, potential for more than minimal harm		 Corrected 2023-10-06
2023-08-08 Ensure a licensed pharmacist perform a monthly drug regimen review, including the medical chart, following irregularity reporting guidelines in developed policies and procedures.
F0756 · Pharmacy Service Deficiencies · complaint inspection		 D
No actual harm, potential for more than minimal harm		 Corrected 2023-10-06
2023-08-08 Ensure that residents are free from significant medication errors.
F0760 · Pharmacy Service Deficiencies · complaint inspection		 D
No actual harm, potential for more than minimal harm		 Corrected 2023-10-06
2023-08-08 Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.
F0761 · Pharmacy Service Deficiencies · complaint inspection		 D
No actual harm, potential for more than minimal harm		 Corrected 2023-10-06
2022-03-25 Provide care and assistance to perform activities of daily living for any resident who is unable.
F0677 · Quality of Life and Care Deficiencies		 D
No actual harm, potential for more than minimal harm		 Corrected 2022-04-29
2022-03-25 Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.
F0761 · Pharmacy Service Deficiencies		 D
No actual harm, potential for more than minimal harm		 Corrected 2022-04-29
2022-03-25 Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered.
F0582 · Resident Rights Deficiencies		 B
No actual harm, potential for minimal harm		 Corrected 2022-04-29

Severity letters A–L combine how widespread a problem was (isolated, pattern, widespread) with how serious (from potential for minimal harm to immediate jeopardy). How to read inspection results

Fines & penalties

1 penalty in the last three years, including $8,979 in fines.

DateTypeAmount
2025-01-16Fine$8,979

Ownership & management

NameRoleSince
Curletta, Mark (individual)Administrator · NOT APPLICABLE
Dar, Sonia (individual)Administrator · NOT APPLICABLE
Hurlbut Health Consulting, LLC (organization)Administrator · NOT APPLICABLE
Hurlbut, Robert (individual)Administrator · NOT APPLICABLE
Sergent, Michelle (individual)Administrator · NOT APPLICABLE
Curletta, Mark (individual)Corporate Officer · NOT APPLICABLE
Hurlbut, Robert (individual)Corporate Officer · NOT APPLICABLE
Hurlbut, Robert (individual)Direct Ownership Interest · NOT APPLICABLE
Curletta, Mark (individual)Operational/managerial Control · NOT APPLICABLE
Dar, Sonia (individual)Operational/managerial Control · NOT APPLICABLE
Sergent, Michelle (individual)Operational/managerial Control · NOT APPLICABLE
Hurlbut, Robert (individual)Trustee Of The Snf · NOT APPLICABLE

Frequently asked questions

What is the rating of Latta Road Nursing Home East?

Latta Road Nursing Home East has a 3-star overall rating from the Centers for Medicare & Medicaid Services on a scale of 1 to 5, compared with a 3.0-star average in New York.

How many beds does Latta Road Nursing Home East have?

It has 40 certified beds and cares for about 37 residents per day.

Has Latta Road Nursing Home East been fined?

Yes. CMS lists 1 penalty totaling $8,979 in the last three years.

Who owns Latta Road Nursing Home East?

It is part of Hurlbut Care and is classified as for profit - individual. See the ownership table above for all owners and managers reported to CMS.

What is the phone number of Latta Road Nursing Home East?

(585) 225-0920. The facility is located at 2102 Latta Road, Rochester, NY 14612.

Other nursing homes in Rochester

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Source: CMS Care Compare, August 2026. Information is provided as published by CMS; verify details directly with the facility.