Willow Creek Nursing and Rehabilitation Center
Nursing Home · Goldsboro, NC
CMS certification number345113
Contact & location
2401 Wayne Memorial DriveGoldsboro, NC 27534
Wayne County
- Phone
- (919) 736-2121
- ZIP code
- 27534 – all care providers
Facility details
- Certified beds
- 200
- Residents per day
- 165.2 (83% occupied)
- Ownership
- For profit - Limited Liability company
- Legal name
- Birch LTC Group, LLC
- Chain
- Principle Long Term Care (40 facilities, avg 3.0★)
- Medicare certified since
- June 1, 1974
- Participates in
- Medicare and Medicaid
- Council
- Resident council
CMS star ratings
Staffing
Hours of nursing care per resident per day, from payroll data. More hours generally mean more time for each resident.
- Total nurse staffing
- 3.58 (state 3.83 · U.S. 3.86)
- Registered nurses (RN)
- 0.51 (state 0.61 · U.S. 0.69)
- Licensed practical nurses
- 1.10 (state 0.89 · U.S. 0.86)
- Nurse aides
- 1.97 (state 2.34 · U.S. 2.32)
- Weekend total
- 3.32 (state 3.40 · U.S. 3.42)
- Nursing staff turnover
- 59.2 (state 49.0 · U.S. 45.8)%
- RN turnover
- 46.4 (state 45.7 · U.S. 42.9)%
- Administrators who left
- 1 in the last year
Inspections
- Last standard inspection
- March 19, 2026
- Health deficiencies (last cycle)
- 9.0 (state 4.8 · U.S. 9.3)
- From complaints
- 7
- Citations on record (3 years)
- 24 health · 1 fire safety · includes actual harm
| Date | Citation | Severity | Status |
|---|---|---|---|
| 2026-06-11 | Keep all essential equipment working safely. F0908 · Environmental Deficiencies · complaint inspection |
F No actual harm, potential for more than minimal harm |
Corrected 2026-06-30 |
| 2026-06-11 | Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident. F0580 · Resident Rights Deficiencies · complaint inspection |
D No actual harm, potential for more than minimal harm |
Corrected 2026-06-30 |
| 2026-06-11 | Provide appropriate treatment and care according to orders, resident’s preferences and goals. F0684 · Quality of Life and Care Deficiencies · complaint inspection |
D No actual harm, potential for more than minimal harm |
Corrected 2026-06-30 |
| 2026-06-11 | Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist. F0755 · Pharmacy Service Deficiencies · complaint inspection |
D No actual harm, potential for more than minimal harm |
Corrected 2026-06-30 |
| 2026-06-11 | Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards. F0842 · Resident Assessment and Care Planning Deficiencies · complaint inspection |
D No actual harm, potential for more than minimal harm |
Corrected 2026-06-30 |
| 2026-03-19 | Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards. F0812 · Nutrition and Dietary Deficiencies |
E No actual harm, potential for more than minimal harm |
Corrected 2026-04-07 |
| 2026-03-19 | Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely. F0584 · Resident Rights Deficiencies |
B No actual harm, potential for minimal harm |
Corrected 2026-04-07 |
| 2026-02-13 | Provide appropriate treatment and care according to orders, resident’s preferences and goals. F0684 · Quality of Life and Care Deficiencies · complaint inspection |
G Actual harm |
Past Non-Compliance |
| 2026-02-13 | Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents. F0689 · Quality of Life and Care Deficiencies · complaint inspection |
G Actual harm |
Past Non-Compliance |
| 2025-01-24 | Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident. F0580 · Resident Rights Deficiencies · complaint inspection |
D No actual harm, potential for more than minimal harm |
Corrected 2025-01-29 |
| 2024-12-06 | Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely. F0584 · Resident Rights Deficiencies · complaint inspection |
D No actual harm, potential for more than minimal harm |
Corrected 2025-01-24 |
| 2024-12-06 | Protect each resident from the wrongful use of the resident's belongings or money. F0602 · Freedom from Abuse, Neglect, and Exploitation Deficiencies · complaint inspection |
D No actual harm, potential for more than minimal harm |
Corrected 2024-05-19 |
| 2024-12-06 | Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured. F0656 · Resident Assessment and Care Planning Deficiencies |
D No actual harm, potential for more than minimal harm |
Corrected 2025-01-24 |
| 2024-12-06 | Ensure services provided by the nursing facility meet professional standards of quality. F0658 · Resident Assessment and Care Planning Deficiencies |
D No actual harm, potential for more than minimal harm |
Corrected 2025-01-24 |
| 2024-12-06 | Provide safe and appropriate respiratory care for a resident when needed. F0695 · Quality of Life and Care Deficiencies |
D No actual harm, potential for more than minimal harm |
Corrected 2025-01-24 |
| 2024-12-06 | Ensure that nurses and nurse aides have the appropriate competencies to care for every resident in a way that maximizes each resident's well being. F0726 · Nursing and Physician Services Deficiencies |
D No actual harm, potential for more than minimal harm |
Corrected 2025-01-24 |
| 2024-12-06 | Ensure that residents are free from significant medication errors. F0760 · Pharmacy Service Deficiencies · complaint inspection |
D No actual harm, potential for more than minimal harm |
Corrected 2025-01-24 |
| 2023-11-30 | Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered. F0582 · Resident Rights Deficiencies |
F No actual harm, potential for more than minimal harm |
Corrected 2023-12-28 |
| 2023-11-30 | Set up an ongoing quality assessment and assurance group to review quality deficiencies and develop corrective plans of action. F0867 · Administration Deficiencies |
F No actual harm, potential for more than minimal harm |
Corrected 2023-12-28 |
| 2023-11-30 | Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents. F0689 · Quality of Life and Care Deficiencies · complaint inspection |
E No actual harm, potential for more than minimal harm |
Corrected 2023-12-28 |
| 2023-11-30 | Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards. F0812 · Nutrition and Dietary Deficiencies |
E No actual harm, potential for more than minimal harm |
Corrected 2023-12-28 |
| 2023-11-30 | Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely. F0584 · Resident Rights Deficiencies · complaint inspection |
D No actual harm, potential for more than minimal harm |
Corrected 2023-12-28 |
| 2023-11-30 | Provide care and assistance to perform activities of daily living for any resident who is unable. F0677 · Quality of Life and Care Deficiencies · complaint inspection |
D No actual harm, potential for more than minimal harm |
Corrected 2023-12-28 |
| 2023-11-30 | Provide appropriate care for a resident to maintain and/or improve range of motion (ROM), limited ROM and/or mobility, unless a decline is for a medical reason. F0688 · Quality of Life and Care Deficiencies |
D No actual harm, potential for more than minimal harm |
Corrected 2023-12-28 |
Severity letters A–L combine how widespread a problem was (isolated, pattern, widespread) with how serious (from potential for minimal harm to immediate jeopardy). How to read inspection results
Fines & penalties
3 penalties in the last three years, including $15,358 in fines.
| Date | Type | Amount |
|---|---|---|
| 2026-02-13 | Fine | $4,394 |
| 2026-02-13 | Fine | $4,394 |
| 2024-12-06 | Fine | $6,570 |
Ownership & management
| Name | Role | Since |
|---|---|---|
| Boice, Gale (individual) | Administrator · NOT APPLICABLE | |
| Hill, Raymond (individual) | Administrator · NOT APPLICABLE | |
| Hill, Robert (individual) | Administrator · NOT APPLICABLE | |
| Hill, Stephen (individual) | Administrator · NOT APPLICABLE | |
| Krishnaraj, Ramesh (individual) | Administrator · NOT APPLICABLE | |
| Principle It Services, INC. (organization) | Administrator · NOT APPLICABLE | |
| Principle Long Term Care, INC. (organization) | Administrator · NOT APPLICABLE | |
| Stroud, Wendy (individual) | Administrator · NOT APPLICABLE | |
| Boice, Gale (individual) | Corporate Officer · NOT APPLICABLE | |
| Hood, Lynn (individual) | Corporate Officer · NOT APPLICABLE | |
| Johnson, Dianne (individual) | Corporate Officer · NOT APPLICABLE | |
| Principle It Services, INC. (organization) | Direct Ownership Interest · NOT APPLICABLE | |
| Principle Long Term Care, INC. (organization) | Direct Ownership Interest · NOT APPLICABLE | |
| Krishnaraj, Ramesh (individual) | Managing Control - Governing Body · NOT APPLICABLE | |
| Stroud, Wendy (individual) | Managing Control - Governing Body · NOT APPLICABLE | |
| Hood, Lynn (individual) | Operational/managerial Control · NOT APPLICABLE | |
| Principle Long Term Care, INC. (organization) | Operational/managerial Control · NOT APPLICABLE |
Frequently asked questions
What is the rating of Willow Creek Nursing and Rehabilitation Center?
Willow Creek Nursing and Rehabilitation Center has a 2-star overall rating from the Centers for Medicare & Medicaid Services on a scale of 1 to 5, compared with a 2.9-star average in North Carolina.
How many beds does Willow Creek Nursing and Rehabilitation Center have?
It has 200 certified beds and cares for about 165 residents per day.
Has Willow Creek Nursing and Rehabilitation Center been fined?
Yes. CMS lists 3 penalties totaling $15,358 in the last three years.
Who owns Willow Creek Nursing and Rehabilitation Center?
It is part of Principle Long Term Care and is classified as for profit - limited liability company. See the ownership table above for all owners and managers reported to CMS.
What is the phone number of Willow Creek Nursing and Rehabilitation Center?
(919) 736-2121. The facility is located at 2401 Wayne Memorial Drive, Goldsboro, NC 27534.
Other nursing homes in Goldsboro
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Goldsboro Rehabilitation and Healthcare Center
Nursing Home · Goldsboro, NC · 130 beds
★★★ -
O'Berry Neuro-Medical Treatment Center
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★★
Source: CMS Care Compare, August 2026. Information is provided as published by CMS; verify details directly with the facility.