Birchwood Rehabilitation and Healthcare Center
Nursing Home · Cranford, NJ
CMS certification number315091
Contact & location
205 Birchwood AveCranford, NJ 07016
Union County
- Phone
- (908) 272-6660
- ZIP code
- 07016 – all care providers
Facility details
- Certified beds
- 200
- Residents per day
- 185.3 (93% occupied)
- Ownership
- For profit - Limited Liability company
- Legal name
- Cranford SNF LLC
- Chain
- Atlas Healthcare (29 facilities, avg 3.6★)
- Medicare certified since
- September 1, 1972
- Participates in
- Medicare and Medicaid
- Council
- Resident council
CMS star ratings
Staffing
Hours of nursing care per resident per day, from payroll data. More hours generally mean more time for each resident.
- Total nurse staffing
- 3.35 (state 3.85 · U.S. 3.86)
- Registered nurses (RN)
- 0.37 (state 0.68 · U.S. 0.69)
- Licensed practical nurses
- 0.97 (state 0.93 · U.S. 0.86)
- Nurse aides
- 2.01 (state 2.23 · U.S. 2.32)
- Weekend total
- 3.01 (state 3.50 · U.S. 3.42)
- Nursing staff turnover
- 30.3 (state 39.7 · U.S. 45.8)%
- RN turnover
- 36.8 (state 37.7 · U.S. 42.9)%
- Administrators who left
- 0 in the last year
Inspections
- Last standard inspection
- December 11, 2025
- Health deficiencies (last cycle)
- 4.0 (state 8.8 · U.S. 9.3)
- From complaints
- 2
- Citations on record (3 years)
- 25 health · 14 fire safety
| Date | Citation | Severity | Status |
|---|---|---|---|
| 2025-12-11 | Honor the resident's right to a dignified existence, self-determination, communication, and to exercise his or her rights. F0550 · Resident Rights Deficiencies |
E No actual harm, potential for more than minimal harm |
Corrected 2025-12-30 |
| 2025-12-11 | Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely. F0584 · Resident Rights Deficiencies · complaint inspection |
D No actual harm, potential for more than minimal harm |
Corrected 2025-12-31 |
| 2025-12-11 | Provide appropriate treatment and care according to orders, resident’s preferences and goals. F0684 · Quality of Life and Care Deficiencies · complaint inspection |
D No actual harm, potential for more than minimal harm |
Corrected 2025-12-31 |
| 2025-12-11 | Try different approaches before using a bed rail. If a bed rail is needed, the facility must (1) assess a resident for safety risk; (2) review these risks and benefits with the resident/representative; (3) get informed consent; and (4) Correctly install and maintain the bed rail. F0700 · Quality of Life and Care Deficiencies |
D No actual harm, potential for more than minimal harm |
Corrected 2025-12-30 |
| 2024-11-14 | Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards. F0812 · Nutrition and Dietary Deficiencies · complaint inspection |
D No actual harm, potential for more than minimal harm |
Corrected 2024-12-06 |
| 2024-08-06 | Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards. F0812 · Nutrition and Dietary Deficiencies |
F No actual harm, potential for more than minimal harm |
Corrected 2024-09-03 |
| 2024-08-06 | Provide safe, appropriate dialysis care/services for a resident who requires such services. F0698 · Quality of Life and Care Deficiencies |
E No actual harm, potential for more than minimal harm |
Corrected 2024-09-03 |
| 2024-08-06 | Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist. F0755 · Pharmacy Service Deficiencies |
E No actual harm, potential for more than minimal harm |
Corrected 2024-09-03 |
| 2024-08-06 | Provide and implement an infection prevention and control program. F0880 · Infection Control Deficiencies |
E No actual harm, potential for more than minimal harm |
Corrected 2024-09-03 |
| 2024-08-06 | Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely. F0584 · Resident Rights Deficiencies · complaint inspection |
D No actual harm, potential for more than minimal harm |
Corrected 2024-08-27 |
| 2024-08-06 | Ensure each resident receives an accurate assessment. F0641 · Resident Assessment and Care Planning Deficiencies · complaint inspection |
D No actual harm, potential for more than minimal harm |
Corrected 2024-09-03 |
| 2024-08-06 | Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured. F0656 · Resident Assessment and Care Planning Deficiencies |
D No actual harm, potential for more than minimal harm |
Corrected 2024-09-03 |
| 2024-08-06 | Provide appropriate pressure ulcer care and prevent new ulcers from developing. F0686 · Quality of Life and Care Deficiencies · complaint inspection |
D No actual harm, potential for more than minimal harm |
Corrected 2024-09-03 |
| 2024-08-06 | Ensure the resident's doctor reviews the resident's care, writes, signs and dates progress notes and orders, at each required visit. F0711 · Nursing and Physician Services Deficiencies |
D No actual harm, potential for more than minimal harm |
Corrected 2024-09-03 |
| 2022-08-04 | Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards. F0812 · Nutrition and Dietary Deficiencies |
F No actual harm, potential for more than minimal harm |
Corrected 2022-09-03 |
| 2022-08-04 | Assess the resident when there is a significant change in condition F0637 · Resident Assessment and Care Planning Deficiencies |
E No actual harm, potential for more than minimal harm |
Corrected 2022-09-03 |
| 2022-08-04 | Provide safe and appropriate respiratory care for a resident when needed. F0695 · Quality of Life and Care Deficiencies |
E No actual harm, potential for more than minimal harm |
Corrected 2022-09-03 |
| 2022-08-04 | Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist. F0755 · Pharmacy Service Deficiencies |
E No actual harm, potential for more than minimal harm |
Corrected 2022-09-03 |
| 2022-08-04 | Provide and implement an infection prevention and control program. F0880 · Infection Control Deficiencies |
E No actual harm, potential for more than minimal harm |
Corrected 2022-09-03 |
| 2022-08-04 | Honor the resident's right to request, refuse, and/or discontinue treatment, to participate in or refuse to participate in experimental research, and to formulate an advance directive. F0578 · Resident Rights Deficiencies |
D No actual harm, potential for more than minimal harm |
Corrected 2022-09-03 |
| 2022-08-04 | Ensure each resident receives an accurate assessment. F0641 · Resident Assessment and Care Planning Deficiencies |
D No actual harm, potential for more than minimal harm |
Corrected 2022-09-03 |
| 2022-08-04 | Ensure services provided by the nursing facility meet professional standards of quality. F0658 · Resident Assessment and Care Planning Deficiencies |
D No actual harm, potential for more than minimal harm |
Corrected 2022-09-03 |
| 2022-08-04 | Provide appropriate care for a resident to maintain and/or improve range of motion (ROM), limited ROM and/or mobility, unless a decline is for a medical reason. F0688 · Quality of Life and Care Deficiencies |
D No actual harm, potential for more than minimal harm |
Corrected 2022-09-03 |
| 2022-08-04 | Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs. F0761 · Pharmacy Service Deficiencies |
D No actual harm, potential for more than minimal harm |
Corrected 2022-09-03 |
| 2022-08-04 | Make sure that the nursing home area is safe, easy to use, clean and comfortable for residents, staff and the public. F0921 · Environmental Deficiencies |
D No actual harm, potential for more than minimal harm |
Corrected 2022-09-03 |
Severity letters A–L combine how widespread a problem was (isolated, pattern, widespread) with how serious (from potential for minimal harm to immediate jeopardy). How to read inspection results
Fines & penalties
No federal fines or payment denials in the last three years.
Ownership & management
| Name | Role | Since |
|---|---|---|
| Cranford Holdco LLC (organization) | 5%+ Direct Ownership Interest · 100% | |
| Copper NJ Trust (organization) | 5%+ Indirect Ownership Interest | |
| Gold NJ Trust (organization) | 5%+ Indirect Ownership Interest | |
| Malt Family Trust (organization) | 5%+ Indirect Ownership Interest | |
| Meisner, Robert (individual) | 5%+ Indirect Ownership Interest | |
| NJ Mazel Parentco LLC (organization) | 5%+ Indirect Ownership Interest | |
| NJ Noble Parentco LLC (organization) | 5%+ Indirect Ownership Interest | |
| SGS 2010 Family Trust (organization) | 5%+ Indirect Ownership Interest | |
| Silver NJ Trust (organization) | 5%+ Indirect Ownership Interest | |
| Tyh 2017 Trust (organization) | 5%+ Indirect Ownership Interest | |
| Bak, Pinchos (individual) | Corporate Officer · NOT APPLICABLE | |
| Goldberger, Shlomo (individual) | W-2 Managing Employee · NOT APPLICABLE |
Frequently asked questions
What is the rating of Birchwood Rehabilitation and Healthcare Center?
Birchwood Rehabilitation and Healthcare Center has a 5-star overall rating from the Centers for Medicare & Medicaid Services on a scale of 1 to 5, compared with a 3.3-star average in New Jersey.
How many beds does Birchwood Rehabilitation and Healthcare Center have?
It has 200 certified beds and cares for about 185 residents per day.
Has Birchwood Rehabilitation and Healthcare Center been fined?
CMS lists no federal fines or payment denials in the last three years.
Who owns Birchwood Rehabilitation and Healthcare Center?
It is part of Atlas Healthcare and is classified as for profit - limited liability company. See the ownership table above for all owners and managers reported to CMS.
What is the phone number of Birchwood Rehabilitation and Healthcare Center?
(908) 272-6660. The facility is located at 205 Birchwood Ave, Cranford, NJ 07016.
Other nursing homes in Cranford
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Cranford Park Care
Nursing Home · Cranford, NJ · 100 beds
★★
Source: CMS Care Compare, August 2026. Information is provided as published by CMS; verify details directly with the facility.